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Our Story Begins Here...

History of WHG

Wisconsin Hospitality Group, LLC, was formed in 1998 to purchase and operate all 23 Applebee’s restaurants in Wisconsin. Shortly after experiencing initial growth with the Applebee’s brand, WHG purchased over 80 Pizza Huts in eastern and central Wisconsin, becoming the largest restaurant operating company in the state.

The company was founded with a steadfast commitment to taking care of its guests, employees and communities. The leaders had a vision for an innovative restaurant-management company that provides quality dining experiences for its guests while generating opportunities for employees and managers at all levels.

WHG’s proven profitability and business and community-based values have earned it a nationwide reputation. WHG has been selected as both a state and national finalist for the National Restaurant Association’s Restaurant Neighbor Award, which recognizes restaurants for providing outstanding community service and involvement.


What Grounds Us

Our Vision for Our Future
Our business is about Making our People Successful and Making People Money. We strive to accomplish this by making a difference in our guests, employees and community every day. We do things for the right reason, the right way and we have always done things this way.

Core Values
The CORE Values at Wisconsin Hospitality Group are the foundation of our organization. They are how we approach everyone, everything, every day, every time. They are how we work together to strive to meet our mission and vision in our company. 

Our Core Values are:

  • Strive to Exceed Expectations
  • Treat People with Respect
  • Take Time to Coach
  • Always Be Accountable
  • Have Fun